Valentine’s Day inspo
Valentine’s Day Makeup Looks to Make Hearts Skip a Beat
Love is in the air, and so is the perfect excuse to experiment with makeup looks! Whether you’re headed out for a romantic date, planning a Galentine’s bash, or treating yourself to some self-love (as you should), Valentine’s Day makeup is all about dialing up the romance with a touch of drama.
Here are some swoon-worthy looks and tips to help you look and feel your best—whether it’s at dinner with your love, a party with your friends, or from your couch with a pint of ice cream.
We’ve even included some of our favorite products that you can purchase for 14% off throughout February with code XOXO14 (stackable with PRO discount)
1. The Classic Romantic: Soft Glam
You can never go wrong with soft, dreamy vibes on Valentine’s Day. Think glowing skin, fluttery lashes, and kissable lips.
• Skin: Start with our FIRST Skin Smoothing Primer and a dewy foundation like Face Atelier. Add a soft pink or peach blush to the apples of your cheeks for that naturally flushed look.
• Eyes: Use neutral/soft metallic shades like champagne or rose gold and blend out to perfection for a defused shimmery look. Pop on a pair of wispy lashes for extra romance. We recommend using the Inglot Soft Sparkler Face Eyes Body Highlighter as your eyeshadow to achieve that soft romantic glowy look.
• Lips: A rosy pink gloss or a velvet-finish nude lipstick completes the look. Bonus points if it’s transfer-proof (because, you know, kisses). Check out these velvety Elle Artistry Liquid Lipsticks.
2. Bold & Beautiful: The Red Lip Moment
Valentine’s Day is practically begging for a statement red lip. Keep the focus on your pout while keeping the rest of your makeup polished but simple.
• Skin: Opt for flawless matte or satin-finish skin. Keep contouring minimal but defined.
• Eyes: Go for a soft neutral base on your lids and a precise winged liner. Add mascara to make your lashes pop.
• Lips: Choose a bold red that flatters your skin tone and top off with a juicy gloss. Bonus points if your gloss tastes/smells like sweet candy (FYI—the FIRST by MAKE UP FIRST® Lip Gloss does!)
Pro Tip: Exfoliate and hydrate your lips beforehand for a smooth application. Lip liner is your BFF here!
3. Pretty in Pink: Monochromatic
Pink is the ultimate Valentine’s Day color, and a monochromatic pink look is trendy, playful, and oh-so-chic.
• Skin: Keep your base light and luminous with Prism FX Hydrating Lotion. A touch of Dew Wet Balm on the cheekbones will make you glow like Cupid kissed you.
• Eyes: Use soft pink hues on your lids and blend a slightly deeper pink into the crease for dimension. Add a little sparkle if you’re feeling festive.
• Lips & Cheeks: Match your blush and lipstick in complementary pink shades. A creamy, slightly glossy pink lip is perfection.
But wait, we can make this super easy for you… Want the exact shade of pink for all eyes, lips and cheeks? Use Colorfix Mattes in shade Valentine and blend/sheer out on the skin for the perfect easy monochromatic look.
4. Smoky & Sultry: For the Drama Queens
If your idea of Valentine’s makeup involves a little edge, a smoky eye will have all eyes on you.
• Eyes: Start with a creamy black base and blend it out with rich chocolate or plum tones. Add shimmer to the center of the lid for a smoldering effect. Don’t forget to smoke out your lower lash line! A crease-proof product we recommend for the perfect black smoky eye is the Colorfix Mattes in shade Blackout.
• Skin suggestion: A matte, sculpted look.
• Lips: A soft nude or mauve lip balances the drama of the eyes perfectly.
5. Glitter & Glow: The Fun-Loving Flirt
Valentine’s Day is the perfect excuse to add a little sparkle to your look! Glitter accents are playful, fun, and guaranteed to catch the light.
• Eyes: Apply Colorfix Foils as a glitter liner along your lash line or add a pop of glitter on your lids for extra glam.
• Skin: Keep the rest of your makeup glowing with a luminous foundation and a cream blush that makes your cheekbones shine like Yummy Skin Blurring Balm Powder in shade Rose N Brunch.
• Lips: Pair with a gloss or a subtle shimmer lipstick for that extra sparkle.
This Valentine’s Day, whether you’re celebrating love, friendship, or yourself, your makeup should make you feel confident and unstoppable. So grab your brushes, turn up the romance, and remember—you’re the main character. Go break some hearts (in the best way possible).